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Back Bay Residential Audit

Consulting Services


  • Client //

    Back Bay Residential (Joseph Baglio)

  • Industry //

    Real Estate

  • Technologies //

    ASP.NET MVC, MS SQL Server R2, MLS RETS, Windows Services

Joseph Baglio is an owner of real estate business - BackBayResidential in Boston, MA for more than 20 years. Joe had his website developed several years ago and since then BBR didn't receive good value from the provided solution. Having known us from a colleague of his, Joe approached us and asked how we could help him with his online presence.

We started with an evaluation of the existing solution:
- functional audit - identification of wrongly implemented features and faults in the system
- design audit - evaluation of current design based on modern web design trends and usability
- evaluation of integration with MLS (Multi Listing Services) – centralized storages for real estate listings in USA, providing communication API via RETS protocol

Based on performed analysis, we provided Back Bay Residentials with recommendations how to update web design to achieve modern vision and improve conversion rate, resolve functional problems and faults, and improve performance problems with their MLS integration. As the company who initially developed the web solution for Back Bay Residential couldn't handle the recommendations in an effective way, the complete management of the IT aspects of the business for BBR was delegated to Qualisto.